thought leadership

Check out our news releases, team member updates, and industry perspectives from Power Wellness and our managed medically integrated centers.

Two Steps to Successful Medical Fitness Center Marketing & Enrollment

September 01, 2022

As we enter the fourth quarter of 2022, enrollment at medically integrated fitness centers is close to attaining pre-COVID levels. Power Wellness has uncovered two keys contributing to our centers’ success with attracting and retaining members that differ from commercial gym marketing and sales: Positive Branding and Personalization. Positive Branding: Medically integrated fitness centers are […]

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Maximizing Medical Fitness Center Impact with EHR Integration

August 08, 2022

Integrating a health system’s electronic health records (EHR) system at a medically integrated fitness center is key to supporting outpatient care options. This integration is often challenging at best, given varying EHR systems, privacy concerns, and general complexity. Recognizing a technology gap, Power Wellness developed power-link, an EHR-agnostic platform that provides a HIPAA-compliant data exchange […]

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Northwestern Medicine Deploys Parkinson’s Programming Across Five Fitness Centers

July 15, 2022

Starting in May 2022, Northwestern Medicine deployed unified exercise programs for individuals living with Parkinson’s at all five medically integrated fitness centers in the Chicagoland area. These new and expanded classes represent months of collaboration between Northwestern Medicine clinicians and physicians and Power Wellness fitness specialists, who have received specialized Parkinson’s exercise certifications. The Lake […]

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Seniors Want Virtual Fitness Programming

July 01, 2022

It’s commonly thought that seniors aren’t tech-savvy, that many find the internet perplexing and most are unlikely to adopt innovative digital products and services. When it comes to fitness and health, however, Power Wellness has found the opposite to be true. We recently completed a virtual fitness survey with members from 13 of our managed […]

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CDPHP® Fitness Connect at the Ciccotti Center earns 100% on MFA Recertification

May 20, 2022

We are pleased to announce that CDPHP® Fitness Connect at the Ciccotti Center scored 100% on its Medical Fitness Association Recertification. The Medical Fitness Association (MFA) is the country’s leading organization dedicated solely to medically integrated wellness and fitness facilities. Certified medically integrated fitness centers feature the professional expertise and programming necessary to safely and […]

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