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Case Study: Optimizing Multi-site Medical Fitness Centers Performance

January 31, 2022

Unifying Programming, Reducing Expenses, Improving Marketing and Scaling Medical Integration Through Consolidated, Outsourced Management

Founded in 1996, Power Wellness is the nation’s largest medical fitness consulting and management company. Power Wellness has proven solutions to maximize service line performance for a single site client, with enhanced value add for multi-site clients, including the following four clients:

Northwestern Medicine owns five centers, varying in size from 60,000sf to 115,000sf, in the Chicago metro area. Each center was acquired through mergers with local health systems. Four of the centers are on a hospital campus and one is a stand-alone location. All centers serve community members and health system employees. In addition to land and water fitness programming, most centers offer synergistic outpatient services such as physical therapy.

Bon Secours Mercy Health owns four centers, varying in size from just under 10,000sf to 140,000sf in the Cincinnati metro area. Each center was developed by Mercy Health prior to the merger with Bon Secours Health. Two of the centers are on a hospital campus, located within a larger ambulatory care center, and two are stand-alone locations. All serve community members and health system employees.

5 Healthy Towns owns three centers varying in size from 5,000sf to 50,000sf, located west of Ann Arbor, Michigan. 5 Healthy Towns is a community health foundation, created upon the sale of Chelsea Community Hospital Chelsea, MI to St. Joseph Mercy Health System. One of the centers is located on a hospital campus and two of the centers are stand-alone locations. The centers offer land and water fitness programming.

Virtua Health developed three centers between 2000 and 2012, varying in size from 45,000sf to 82,000sf in southern New Jersey, featuring land and aquatic fitness programming and serving community members and health system employees. The stand-alone centers were located within larger ambulatory care centers, as part of an overall outpatient strategy. Two of the centers were closed in 2019 and 2020 in response to unreasonable landlord financial requirements.

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Case Study: Optimizing Multi-site Medical Fitness Centers Performance