Sprout Social Year in Review 2024

First, a big THANK YOU! This year has been absolutely amazing, and we truly appreciate each and every one of you for your continued support and for bringing your centers to life on social media. The content you and your teams posted to Sprout Social this year was outstanding.

Incredible Growth: All Center Performance Summary

Engagement Rate

152.90% Increase

Engagements

201.50% Increase

Impressions

19.20% Increase

Published Posts

66.30% Increase

The Top 4 Most Engaging Topics of 2024

Looking for topic ideas for 2025? Check out the top-performing topics of 2024 that outperformed the industry average by over 500%. These topics can easily be integrated into your social media content calendar on a monthly basis. Ask us how!

#1 Team Member Spotlight

19.90% Engagement Rate

#2 Personal Training

15.90% Engagement Rate

#3 Medical Fitness / MyFitRx®

14.00% Engagement Rate

#4 Group Exercise

10.70% Engagement Rate

A Message From Your Digital Marketing Team

We’ve truly enjoyed being an extension of your team. While we wish we could be walking the floor with you every day, we appreciate the fantastic ideas you bring to the table. It’s been inspiring to watch your vision, as well as your center’s stories, news, and events, come to life on social media. As the holiday season approaches, we are filled with gratitude for each and every one of you and the relationships we’ve built with your teams over the past few years. We’d like to share a quick note from each of us, highlighting our favorite moments of 2024—many of which included you!

One of the best parts of 2024 has been getting to know each of you better. Your passion and commitment, both at the center and beyond, have truly inspired me. I especially enjoy seeing content on Sprout Social that highlights team members—it’s amazing to watch those posts get so much love and engagement. The creativity you all bring has been fantastic—those pumpkin carving contest photos always make me a little jealous (my pumpkin never looks that good!). I want to sincerely thank each of you for your hard work and for making this year so rewarding. I’m really looking forward to 2025 and all the amazing things we’ll accomplish together.

Skylar Cardott

This past year, I’ve been inspired by how our team’s unique perspectives and innovative approaches have shaped our social media presence. It has been such a rewarding experience witnessing the transformation of your ideas into reality. Your creativity sparks new ideas in me, and I’m proud of how we’ve been able to collaborate to make this year a success. Your hard work not only elevates your content but also strengthens our connection with the communities we serve, and I’m excited to see what we’ll accomplish in the year ahead. Thank you for your continued dedication and passion!

Allison Shire

Curious About Your Center’s Year-in-Review ?

We’d be happy to pull a report showing your year-over-year social media metrics. It’s never too early to start planning for 2025. We look forward to working with each of you in the upcoming year. Thank you again for your commitment and contributions to the success of Sprout Social.