Driving Financial Sustainability Through Diverse Revenue Streams

When the pandemic forced a temporary closure in 2020, Valley Health and Power Wellness recognized the need to evolve. Together, they re-evaluated the business model to diversify revenue streams, introduce new programming, and attract a younger demographic. This strategic collaboration laid the foundation for a more resilient and financially sustainable future for the center.

Recognizing this gap, Power Wellness explored partnerships with leading sports performance organizations to expand the center’s offerings and engage a younger demographic of athletes and active adults. After evaluating several potential partners, Parisi Speed School was selected for its nationally recognized performance training model.

To bring the program to life, Power Wellness proposed an expansion of the facility to include a dedicated sports performance training area. The team developed detailed plans for the space layout, specialized equipment, and staffing model, along with a five-year pro forma projecting both costs and long-term revenue potential. In addition to serving youth athletes, the program was designed to engage “weekend warriors” and active adults, broadening the member base and driving new ancillary revenue through small group and personal training services.

In August 2021, the center unveiled its new expansion and officially launched the Parisi Speed School program to the Winchester community.

The results were immediate and measurable. Within the first year, the center experienced significant engagement and community enthusiasm:

• Ancillary revenue grew by 80% in the first 12 months.
• Membership grew by 26% in the first 12 months and by 52% in 24 months.
• 5 school and club partnerships were established, expanding to 10 total to date.
• The average member age decreased by 6 years to 52.
• The new addition achieved profitability two years ahead of schedule, strengthening the center’s long-term financial sustainability.