Improving Community Wellness
Medical fitness programming helps connect fitness centers with healthcare providers and the communities they serve. As a leader in the industry, Power Wellness brings medical fitness programming such as MyFitRx® to the centers we manage, driving awareness, participation and impact.
MyFitRx is a physician-guided, medically integrated fitness program supervised by certified fitness professionals. With multiple eight-week pathways, MyFitRx provides condition-specific prescriptive fitness and wellness programming to individuals living with chronic conditions such as diabetes or arthritis, or those who need additional support.
This August, our managed fitness centers hosted MyFitRx Open Houses, giving residents the chance to experience medical fitness firsthand.
Medical Fitness Offerings Drive Foot Traffic
Led by Power Wellness, these community-focused events reached residents across all populations, including those with special health needs. As a full-service management company, Power Wellness developed a multi-channel marketing campaign to promote the events, including both direct mail and digital campaigns.
The MyFitRx Open Houses attracted new visitors, engaged existing members and showcased the unique benefits of MyFitRx. With an inviting and interactive format, the events encouraged participation in free fitness classes, chair massages and program demonstrations, reinforcing each center’s role as a welcoming hub for community wellness.
Increasing Community Engagement
Guests were welcomed with guided tours highlighting how medical integration is built into programming. Informative presentations offered attendees insight into the MyFitRx pathways and how they support individuals working toward improved health.
A highlight of the day was the BodyScript™ station, where visitors experienced near-infrared technology that safely measures body composition in under a minute. This hands-on demo provided attendees an immediate and personal connection to the value of medical fitness.
The events also featured opportunities to connect with local healthcare providers and learn about additional fitness services, deepening the sense of collaboration between the centers and the communities they serve. The day concluded with prize drawings, including the raffle of a free MyFitRx program enrollment.
A Fun and Impactful Medical Fitness Event
By combining education with engaging activities, Power Wellness created a memorable experience for all who attended. The events strengthened relationships between fitness centers, healthcare providers and community members, fostering an environment of inclusion, support and shared health goals.
Bring Medical Fitness Programming to Your Community
Events like the MyFitRx Open House highlight the power of medical fitness to engage communities and drive participation at your center. Power Wellness specializes in creating and managing experiences like this from start to finish, bringing together healthcare, fitness and community. By partnering with us, your center can become a destination for wellness and deliver meaningful programs that improve lives.