Combating Rising Attrition and Supporting Long-Term Membership
Retention-focused fitness challenges address one of the biggest problems facing fitness centers today: rising attrition and inconsistent member engagement. By providing structure, accountability, and excitement, these challenges create meaningful opportunities for members to stay motivated and connected.
Motivating Members Through Retention-Focused Fitness Challenges
Our managed fitness centers host the annual Turkey Burn Challenge, a retention-focused program aligned with the Thanksgiving holiday. The challenge motivates members to stay active, maintain healthy habits, and remain engaged during a period when attrition typically rises. By encouraging consistent check-ins, the challenge directly supports long-term member engagement.
As a full-service management company, Power Wellness creates targeted digital and print marketing assets for centers to maximize participation and foster meaningful engagement. This includes flyers, digital screens, email templates, social graphics, and mobile app notifications.
Member Engagement in Action
During the Turkey Burn Challenge, participants earn “turkey feathers” for each visit, which can be redeemed for an exclusive Turkey Burn T-shirt and entry into prize drawings, including free membership dues or center-specific rewards. Members encourage one another, share their progress, and celebrate milestones together. This supportive environment helps members feel valued and motivated to return.
As a bonus, members proudly wear the T-shirt out in the community, creating organic visibility for your center and reinforcing your brand presence while celebrating their achievements. By linking daily visits to tangible rewards, the program reinforces consistent participation and supports retention and long-term engagement.
A Fun and Effective Retention Strategy
The Turkey Burn Challenge demonstrates how retention-focused fitness challenges can decrease member attrition and increase long-term engagement. By encouraging regular visits and creating a community-driven atmosphere, the challenge helps members stay active and committed to their wellness journey.
Programs like Turkey Burn are part of Power Wellness’s ongoing commitment to designing fitness experiences that extend membership longevity and encourage regular participation, helping centers achieve higher retention rates.
Retention-Focused Fitness Challenges at Your Center
Power Wellness specializes in creating, promoting, and managing fitness challenges designed to improve retention and participation. From center-wide initiatives like Turkey Burn to ongoing engagement programs, we deliver structured and motivating experiences that help members stay active and committed. By partnering with us, your center can offer impactful retention-focused fitness challenges that boost engagement and strengthen your member community.