Management Transition from a YMCA to a Power Wellness Medically Integrated Fitness Center
The MercyOne Health & Fitness Center (“Center”) is located on the 24-acre Clive, Iowa campus, adjacent to the MercyOne Cancer Center, MercyOne Sleep Center and several multispecialty medical office buildings. The two-story, 65,000 square-foot facility includes a Weight Loss and Nutrition Center, a 15,000-square-foot strength training area, an indoor track, multiple pools, several group exercise studios, full-service locker rooms, alternative therapy rooms, and childminding services.
Established in 2009 as the Healthy Living Center, the Facility was originally co-owned and managed by the YMCA of Greater Des Moines. After dissolving their partnership with the YMCA in 2017, MercyOne expanded the Center’s focus from community fitness to clinically integrated programs. This shift facilitated complementary health care services delivery, and proactively represented MercyOne’s brand to thousands in the community. Clinical integration provides members access to health and fitness programs connected to medical experts, medical services, health and wellness promotion and disease prevention.
The Challenge
Shifting the Center’s Focus
Established in 2009 as the Healthy Living Center, the facility was originally co-owned and managed by the YMCA of Greater Des Moines. After dissolving their partnership with the YMCA in 2017, MercyOne expanded the Center’s focus from community fitness to clinically- integrated programs. This shift facilitated complementary health care services delivery, and proactively represented MercyOne’s brand to thousands in the community. Clinical integration provides members access to health and fitness programs connected to medical experts, medical services, health and wellness promotion and disease prevention. MercyOne selected Power Wellness Management, LLC (Power Wellness) to facilitate clinical integration and manage the Center based on Power Wellness’s proven experience and commitment to Medical Fitness Association (MFA) certification.
Read More.The Solution
The New Mission and Member Experience
One of Power Wellness’s initial recommendations was changing the name from The Healthy Living Center to MercyOne Health & Fitness Center. Going forward, its mission will be to provide the latest innovations in wellness and medically-based prescriptive fitness programs to its members, employees and the community at large. By leveraging health education and state-of-the-art technology, the Center will help community members achieve personal wellness goals while selectively communicating progress with their physicians. This integration will set the Center apart from traditional fitness centers and attract community members not currently engaged with MercyOne. MercyOne completed over $500,000 in renovations including new treadmills, new SPIN® bikes, new flooring and added office space. Power Wellness employed degreed and certified staff and provided relevant training. These changes and updates supported new operational goals and provided enhanced, clinically-integrated leadership.
Read More.The Impact
Medical Fitness Programs Enrollment Increasing Year over year
The chart below shows Next Steps Fitness Programs™ enrollment by year; 2019 is on track to surpass 2018 numbers:
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