January 2022: Let’s be honest.

February 15, 2022

January is to the Fitness Industry is what “Black Friday” is to the Retail Industry. Historically, we have always counted on January for a strong financial start to the year, bringing in plenty of new members eager to turn over a new leaf and get in shape.

Unfortunately, COVID-19 is still with us, putting a damper on our expectations yet again. Power Wellness’ 31 managed centers shared some of that struggle, regardless of location or industry.

COVID-19 has taught us that many challenges are entirely out of our control; however, we are not worried about the future of the fitness industry. We are confident there are actions to be taken that can lessen the impact of any future trials. In fact, we believe recent challenges will create enormous opportunities to successfully differentiate our clients’ centers and pull away from the pack of fitness competitors still struggling to stay afloat.

Power Wellness’ consolidated business systems, innovative medical fitness programming and professional sales and marketing strategies continue to serve our clients well. Our managed centers have grown this January, enrolling on average more than 200 new members each, more than 3 per 1,000 square feet. The centers continue to engage current members, and to innovate with medical fitness programming and virtual offerings.

If you are not pursuing these strategies aggressively, now is the time to reset. If you are running mass marketing campaigns with little engagement, membership promotions with few sales, if group fitness participation is stagnant, you cannot wait to see where the goalposts will move next. We are ready and available to evaluate whether a partnership with Power Wellness is right for your center. Contact us here.