Struggling to Compete with Franchise Gyms for the Same 25%?

October 13, 2021

In most U.S. markets, only 25% of the population belongs to a fitness center or gym. This means 75% are not members or not regularly exercising. In addition, over 50% of the population is living with at least one chronic condition, such as diabetes, obesity, heart disease, etc.

Most commercial fitness centers focus enrollment on the low-hanging fruit – the active 25%.  Conversely, medically integrated fitness centers focus on the largely unsupported population by deploying 5 unique strategies.

Power Wellness has successfully deployed the following strategies to help municipal, college, foundation and hospital-owned fitness centers with medical integration:

• Create a Medical Advisory Committee to guide population health programming.
• Integrate on-site technology to exchange referrals and data with local physicians.
• Provide a system to provide accurate health assessments and efficiently analyze data.
• Deploy programs serving special populations and individuals living with chronic condition(s).
• Consider applying for Certified Facility status with the Medical Fitness Association.

Click here to learn more about Power Wellness’ medical integration strategies and how they can help differentiate your operation.